This is about more than fresh socks and squeaky-clean pots. This is about respecting the planet and looking out for nature. This is about fixing our waste culture and making an impact on our impact. Every basket of laundry and stack of dishes is a chance to shake the status quo. Because we need system change, not climate change. And together we can roll up our freshly laundered sleeves and get this revolution on the road.
Clean means so much more than washing the dishes. It's about cleaning ourselves, our homes and our communities. That means waging war on waste, carbon emissions and all the other big bad problems out there. When we say we live and breathe clean, we mean it. From the way we do business to how we source our ingredients to our war on plastic waste - it's all about finding new ways to put our clean values into practice.
Even if it might take a while to get there.
Clean means so much more than washing the dishes. It's about cleaning ourselves, our homes and our communities. That means waging war on waste, carbon emissions and all the other big bad problems out there. When we say we live and breathe clean, we mean it. From the way we do business to how we source our ingredients to our war on plastic waste - it's all about finding new ways to put our clean values into practice.
Even if it might take a while to get there.
Services
After seeing the damage to waterways and aquatic life caused by phosphates and other cleaning chemicals, a bunch of Belgian hippy scientists decide to find a cleaner way.
Starting from a tiny shed, they develop a bold new phosphate-free formula and launch ECOVER.
We build our ecological factory in Malle, Belgium.
Our vision of what clean manufacturing could be.
With a living, green roof for insulation, eco-bricks made from recycled coal waste and sustainable wood instead of concrete and steel.
It's the place we're still proud to call home today.
Starting from a tiny shed, they develop a bold new phosphate-free formula and launch ECOVER.
We build our ecological factory in Malle, Belgium.
Our vision of what clean manufacturing could be.
With a living, green roof for insulation, eco-bricks made from recycled coal waste and sustainable wood instead of concrete and steel.
It's the place we're still proud to call home today.
It's what we've been obsessing over for the best part of 40 years, and it's what keeps us fearless and foolish.
Today, tomorrow, always.
We're redefining clean for the 21st century.
Clean products.
Clean homes.
Clean values.
Leading by example and making sure we try to operate as transparently as a freshwater stream - without getting too holier-than-thou about it.
All to inspire people to make their world that little bit cleaner.
Pushing the envelope.
Always asking if there's a cleaner way.
Collaborating to create products that will make a real difference and change attitudes for the better.
Today, tomorrow, always.
We're redefining clean for the 21st century.
Clean products.
Clean homes.
Clean values.
Leading by example and making sure we try to operate as transparently as a freshwater stream - without getting too holier-than-thou about it.
All to inspire people to make their world that little bit cleaner.
Pushing the envelope.
Always asking if there's a cleaner way.
Collaborating to create products that will make a real difference and change attitudes for the better.
The secret to our success is simple really.
We use clean, biodegradable, plant-derived ingredients that won't add phosphates to the world's waterways.
Ditch the dirty fossil fuel-based substances.
And make sure those threads get the heavy-duty clean they deserve.
Recycling is great, but what's even better is refilling.
It's all about 'closing the loop' so we're working on setting up the right infrastructure and products to make refilling easy, so that one day, refilling is part of our everyday.
We use clean, biodegradable, plant-derived ingredients that won't add phosphates to the world's waterways.
Ditch the dirty fossil fuel-based substances.
And make sure those threads get the heavy-duty clean they deserve.
Recycling is great, but what's even better is refilling.
It's all about 'closing the loop' so we're working on setting up the right infrastructure and products to make refilling easy, so that one day, refilling is part of our everyday.
Not just because they use awesome plant power instead of fossil fuel-based ingredients (although that's a pretty big deal).
We've gone one better, and have now introduced our new washing-up liquid bottle that's made of 100% recycled plastic.
Recycling is great, but what's even better is refilling.
It's all about 'closing the loop' so we're working on setting up the right infrastructure and products to make refilling easy, so that one day, refilling is part of our everyday.
We've gone one better, and have now introduced our new washing-up liquid bottle that's made of 100% recycled plastic.
Recycling is great, but what's even better is refilling.
It's all about 'closing the loop' so we're working on setting up the right infrastructure and products to make refilling easy, so that one day, refilling is part of our everyday.
Our range of gentle, dermatologically tested liquid hand soaps will keep your hands clean and soft, with naturally inspired fragrances that won't overpower you.
Recycling is great, but what's even better is refilling.
It's all about 'closing the loop' so we're working on setting up the right infrastructure and products to make refilling easy, so that one day, refilling is part of our everyday.
Recycling is great, but what's even better is refilling.
It's all about 'closing the loop' so we're working on setting up the right infrastructure and products to make refilling easy, so that one day, refilling is part of our everyday.
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