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Wolf Formulations
Wolf Formulations Ltd has developed a wide range of innovative green cleaning products which are designed with a practical single dose water soluble eco capsule conept. The super concentrated eco capsules have the cleaning power of the standard ready-to-use cleaning products, whilst reducing waste and minimising cost. Our range of green cleaning products have been developed to offer complete cleaning solutions for household (COLIBRI) and professional sectors (PROFIMAX).
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Wolf Formulations Ltd was established in 2014, but has expertise in the cleaning industry dating back to the 19th century.
We specialise in the development, manufacture and supply of eco-friendly cleaning concentrates, delivered as single dose, water-soluble refill capsules.
Our innovative and practical refill system makes continual bottle reuse possible to our users, offering complete cleaning solutions without the plastic waste.
We deliver to organisations, businesses and distributors across the UK and Europe and hope to set the trend in refillable and reusable design with our revolutionary range of eco capsules.
Max has a wealth of knowledge and experience of the chemical industry.
He has already spent 40 years as an entrepreneur and business owner, and is the 5th generation of a family specialising in surfactants / cleaning products for the personal and household care sectors.
Iain joined our team in 2019 and is responsible for the company's sales and marketing operations.
Prior to joining our team, Iain was the Senior Account Manager for a well known multi national company of FMCG goods and has a strong background in commercial sales and marketing.
The first soap company founded by the Wolf family in 1825, Germany, showing the five generation of the Wolf family.
Max Wolf (Jnr), Chief Executive of Wolf Formulations Ltd, is the driving force behind the company's innovative concepts.
He is the fifth generation of a family that has been involved in the manufacture of personal care and household cleaning products since his great great grandfather, Aaron Victor Wolf, founded the soap manufacturing company, Victor Wolf Ltd, in Germany in 1825.
Following in the footsteps of his grandfather and father, Max Wolf (Snr), built up the business greatly during the 1920's and early 1930's.
At Wolf Formulations Ltd we believe that small changes can have large impacts, and that helping our environment shouldn't cost the earth.
With our planet drowning in plastic, we all need to take drastic action to REDUCE, REUSE and RECYCLE.
Of these, REUSING helps contribute to a more sustainable way of life by REDUCING waste.
Our eco capsule refill system is not only focused on reducing plastic waste, but also on using "cleaner" ingredients.
We carefully select only readily biodegradable ingredients that are highly effective, even at low dose, to minimise their environmental impact.
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